The Cloud Queen Pillow is like a down pillow, reinvented. Engineered to mimic down, the Purple Cloud’s silky-soft fibers provide plush, moldable cushioning that supports the head and neck. Crimped gel fibers are coated with silicone to offer enhanced durability and won't fall flat or clump – even after washing. The breathable, 100% cotton cover encases premium, down-like fibers that won’t trap heat or trigger allergies. Enhance your sleep, and rest on a cloud.